The spread of electronic communication brings transparency and openness to the management process. The ease with which an e-mail can be forwarded to hundreds or thousands of people changes the nature of communication — one must now assume that not just the recipient will read an e-mail that is sent to him. It is no longer possible to hide behind mountains of paperwork or to `lose’ a letter to which it is currently not desirable to respond.It is common knowledge that the ability to send and forward e-mails causes two main concerns for employers. The first is that time will be wasted — some employees spend several hours each week in sending e-mails to friends. The second is that the employer will incur some liability as a result of the content of such e-mails. Both these concerns can be met by an `e-mail policy’, which should be clear and comprehensive. It should set out the employer’s attitude to e-mail and explain that employees’e-mails will be monitored (if this is desired) to ensure quality of service and appropriateness of communication.

It is tempting to think of the Internet as merely an electronic expression of what has gone before: e-mails replace typed letters, websites replace glossy brochures and electronic invoices replace their paper equivalents. But the Internet is not merely a more efficient replacement for existing systems. Its significance lies in its ability to be not merely a communications device, but a market, an information system and a manufacturing tool. It allows managers to do not only what they have done before — communicating with suppliers, advertising products and services, collecting customer data and obtaining payment — more efficiently, cheaply and comprehensively, but also opens up significant new possibilities for the core operations of every business.

Of course it is the potential to increase productivity and cut costs that is a most attractive feature of the Internet, and this must not be overlooked. Suppose, for example, you are a car manufacturer. Traditionally you have obtained orders for new cars from a network of showrooms that have in turn obtained orders from their customers. Where outsourcing has been required, you have placed orders with your suppliers. Assembly takes place, the car is customised to the customer’s requirements and is shipped to the dealer. With the Internet comes the possibility of the customer placing their order online. They can choose their accessories and colour scheme and create a virtual image of how the car will look on-screen before proceeding with their order.

As you see the Internet has influenced the business. As a very popular business type MLM business has undergone changes as well. Internet MLM has become more effective since this business turned international with the development of the Internet.

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